ICBS 2025 : Highlights

Lamarsa Coffee Machine Company made its debut at the International Café & Beverage Show (ICBS) 2025, which was held last weekend at the KLCC Convention Centre!

Our booth featuring our top brands from all angles.

As one of the most anticipated food and beverage trade events in Malaysia and the leading showcase of artisan food, beverage and cafe products, ICBS 2025 attracted a diverse crowd of café and restaurant owners, coffee roasters, baristas, bakers, and many more individuals from the hospitality industry—and we were proud to be at the heart of it all.

We proudly displayed our renowned brands best suited for commercial use, highlighting their innovation and craftsmanship to fellow visitors and coffee enthusiasts alike. The brands we brought to ICBS included some of the most prestigious names in the world of specialty coffee.

With its heritage of Florentine craftsmanship, the La Marzocco section was one of the most prominent displays at our booth. We highlighted their top-of-the-line commercial machines, such as the Linea PB, Linea Classic S, and the famed KB90, the ultimate workflow machine with its straight-in portafilter design.

As Malaysia’s sole official distributor of Rocket, we had to do this renowned brand justice by incorporating their sleek Italian-made machines into our display. From the prosumer machines like the R Cinquantotto and Appartamento TCA to the commercial Boxer Tank and RE Doppia, we aim to bring the finest 'Fatto a Mano' (made by hand) Rocket machines into the Malaysian coffee market.

We are also proud to be one of the very few distributors in Asia to carry the full range of HEMRO brands, namely Mahlkönig, Anfim, Ditting and HeyCafé. With our dedicated space highlighting the powerful and precise grinders from these brands, we aim to showcase only the best in advanced coffee grinding technology such as the Grind-by-Sync system found in the latest generation of Mahlkönig grinders.

ICBS 2025 was also our platform to debut our new addition to the Lamarsa family from Germany. We brought in WMF and showcased the 950 S model, our first super-automatic coffee machine made for high-volume hospitality venues and commercial spaces.

One of the highlights at our ICBS booth was the bar takeover by Expat. Roasters, an Indonesian specialty coffee roastery. Yande J. Wirawan from Expat. (who is also an ambassador for MILKLAB Indonesia) served up plenty of delicious coffees brewed using the Rocket RE Doppia and the Mahlkönig E80S GbS grinder.

ICBS also gave us the opportunity to connect with some of our partners from our top brands!

We had Fahmi and Mario from the La Marzocco SEA team based in Singapore, and Vanessa from HEMRO Group come visit us at our booth to connect with our team as well as ICBS visitors. We also had a special appearance by Daniele Berenbruch, the co-founder of Rocket Espresso who flew all the way from Italy to visit us here in Malaysia!

Our debut at ICBS 2025 was more than an exhibition—it was a statement.

From espresso machines to grinders, every brand we presented highlighted Lamarsa’s commitment as Malaysia’s premier purveyor of fine coffee equipment in providing bespoke end-to-end coffee solutions tailored for today’s demanding specialty coffee culture.

Lamarsa is here to empower cafés, roasters, and hospitality venues operators across Malaysia and beyond with only the best in terms of prestigious coffee equipment, skilled repairing and servicing, and top-notch aftersales support.

We are grateful for the overwhelming support and look forward to continuing to build a vibrant coffee community in Malaysia through excellence in equipment, servicing, and partnerships.

To learn more about our wide selection of top coffee brands or to find out where we'll be having our next booth at an exhibition or tradeshow, do visit our website at www.lamarsacoffee.com or follow us on Instagram at @lamarsacoffee. You can visit us at our showroom in Kota Damansara for a product demo or to view all of our offerings in person, and you can contact us via WhatsApp at 012-6726892.